Why Link Exchange Considered As Black Hat By Google
Google is not like yahoo and bing , because it only work on fair basis. In other search engines you can pay and get high rank unlike Google. If you are an SEO person than you must have idea about Black Hat SEO and White Hat SEO techniques. Link Exchange considered as black hat SEO, but why? The reason behind it is the division of PR between the parties. Google work on fair basis and any technique which vanished these fair meanings considered as Black Hat. Let me tell you about the PR division. Suppose we have two site s, site A and site B. Both having same page rank value. We need to implement link exchange technique on them. Let me explain how link juice will be divided in both sites. F(x) value of link juice transfer when site link to another. Page rank is like worth of your site and a part of it contributes for every outbound link of your site. For every dofollow link juice transfer , this is the reason why no one allow to place dofollow link on site, blog or any type of