Why Link Exchange Considered As Black Hat By Google

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Google is not like yahoo and bing , because it only work on fair basis. In other search engines you can pay and get high rank unlike Google. If you are an SEO person than you must have idea about Black Hat SEO and White Hat SEO techniques. Link Exchange considered as black hat SEO, but why? The reason behind it is the division of PR between the parties. Google work on fair basis and any technique which vanished these fair meanings considered as Black Hat. Let me tell you about the PR division.
Suppose we have two site s, site A and site B. Both having same page rank value. We need to implement link exchange technique on them. Let me explain how link juice will be divided in both sites.

F(x) value of link juice transfer when site link to another. Page rank is like worth of your site and a part of it contributes for every outbound link of your site. For every dofollow link juice transfer , this is the reason why no one allow to place dofollow link on site, blog or any type of web page.

When site A first place link on it for site B, page rank of B will be up when search engine crawled it. Now the link from B to A will have more link juice as the Rank of B is up. In this case B is getting less than A.

So link exchange seems to be link division on equal basis but it is not actually.

There are some other disadvantages of link exchange. Like when exchange link from non relevant site there will be no chance of traffic but only the waste of your own link juice. Bulk link exchange will triggers search engines that site having some un natural behavior.

Link s the partners place to show without no follow attribute but later they make links with nofollow attribute. Which give you no point of placing link on them.

So be precautious when you are using link exchange technique for your site. For Professional SEO services consider the advice of experts.

Bio
I Shumail Ayub, an SEO expert. Working as SEO analyst in CuttingEdge Projects the leading business consultants in Leeds, UK.

Comments

  1. Heaven.January 3, 2012 at 2:36 PM

    Interesting. I didn't know much about SEO.

    ReplyDelete
  2. UnknownJanuary 3, 2012 at 4:54 PM

    Bom dia
    Agradeço a visita em lidacoelho.

    Não entendo muito de inglês e não consegui efectuar a tradução para a minha língua.

    Votos de um bom ano 2012

    ReplyDelete
  3. JOutlawJanuary 3, 2012 at 5:33 PM

    Funnily enough, the same ranking system that google uses to rate pages can also be used quite accurately to determine how likely species are to being endangered.

    ReplyDelete
  4. PauloSilvaJanuary 3, 2012 at 7:50 PM

    Have a happy new year!

    ReplyDelete
  5. AnonymousJanuary 3, 2012 at 9:25 PM

    Interesting post!

    ReplyDelete
  6. shumail ayubJanuary 3, 2012 at 9:32 PM

    @speakers4u
    Its not like that, google ban sites that do it in bulk. I am just explaining who get more benefit in link exchange. Any why this concept is not considered as ethical one in the eyes of search engine.

    ReplyDelete
  7. DEZMONDJanuary 3, 2012 at 10:03 PM

    interesting, I have a section at my sites with links.

    ReplyDelete
  8. TeddiJanuary 4, 2012 at 12:09 AM

    oh my gosh my brain hurts. am i too stupid to understand this? don't answer that. it's a rhetorical question. ;)

    ReplyDelete
  9. Lord PhrozenJanuary 4, 2012 at 1:57 AM

    Honestly speaking, I've never heard of this before. It's still a nice bit of information though.

    ReplyDelete
  10. Windsmoke.January 4, 2012 at 4:12 AM

    Talk about being complicated :-).

    ReplyDelete

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