You would want your website to get the top spot in the search engine results page if you want more people to visit your website. With a
good ranking in the SERPs, you can get more people to buy the products that you sell if your website is built for ecommerce purpose. You also earn more if you display pay per click ads on your web pages. Here are some tips that should help you get the top spot in the SERPs:
- Produce Quality Content for Your Website
Your website's ability to engage people who visit your website can get your website a favorable ranking in the SERPs so to improve your visitors' experience and to reduce your site's bounce rate, it is imperative that you produce quality content for your website. Quality content provides helpful and relevant information to your readers. The type of articles that you should post on your website should be those that contain the information that your readers are looking for. It is also crucial that you understand you are writing for human readers and not for the search engines. This means that you have to think of your readers when you write your posts. If you write your articles for the search engines, your tendency would be to stuff your articles and your images with too many keywords which can affect the quality of your content. Using too many keywords on your articles can also get your website penalized because it is considered as an unethical SEO practice.
- Say No to Duplicate Content
It is easy to copy articles from other sources on the internet if you run out of ideas to post on your site. Plagiarism, however, is a big no-no because it is unethical and search engines discourage webmasters from using copy pasted content. The search engines can penalize your website if you are found guilty of copying other people's work. It is fine to get ideas from other websites but see to it that you come up with a unique content you can call your own. Make sure that you also cite your sources if necessary. If you are too busy to write your own articles, then consider hiring writers who can produce quality content for your site. You may need to run the articles that are submitted to you through Copyscape so you can be guaranteed of publishing only unique and original articles.
- Improve Your Website's Loading Time
The major search engines recommend webmasters to improve their website's loading speed. Besides the fact that your potential visitors can leave your website if it is too slow, the search engines use site speed as factor in ranking websites. This means that you can lose your chance of getting the top SERP spot if your website is too slow. You can use the Google Webmasters Tool to see how your site's speed fares with other websites on the internet. If it is slower than most websites, you may need to check out what may be possibly affecting your site speed. It may be your use of too many images or run too many scripts that affect your site's ability to load fast.
- Make Your Website Easy to Navigate
It will be easier for the search engine bots to crawl and index your web pages if your site is organized and easy to navigate. You can help the search engine bots navigate through your website by setting up a sitemap. If you use WordPress as your content management system, you can install a sitemap plug-in to create a sitemap.
Authors Bio
Tyrone is a freelance writer who's had extensive experience in the Outreach Program. This time he brings his extensive Writing expertise to Business and Technology. The articles he posts will surely be informative and comprehensive especially for individuals who are in dire need of these resources. He writes to cater
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