New iPhone App YouTube Releases

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The retro, rounded TV icon was one of the first to grace the iPhone's screen when the device was released in 2007. Now, for the first time, new iPhones will no longer include the YouTube app by default. But YouTube has already whipped up a replacement.

On Tuesday, YouTube released its own app for the iPhone. The release comes just one month after Apple publicly confirmed it would no longer include the popular video-site's app on the upcoming version of its mobile operating system, iOS 6.

Being a pre-installed, native app on iPhones and iPads has given YouTube instant access to a fast-growing segment of users -- YouTube gets 1 billion mobile views each day across all platforms, and mobile now makes up 25% of all YouTube views.

But the deal with Apple has not been without its drawbacks. Because the app was built by Apple and baked into the iOS mobile operating system, YouTube had limited control over what it could change and control in the app. Perhaps most importantly, it couldn't show videos with ads because Apple didn't allow it.

This new app gives control back to YouTube, but at a cost. To avoid hemorrhaging iPhone users who upgrade to iOS 6, or who buy a new phone with the new operating system pre-installed, the company must convince iPhone owners to stick with YouTube either by downloading the new app or visiting the mobile version of YouTube.com.

Here's what you'll find on the new YouTube app for iPhone and iPod touch:
  • Tens of thousands more videos;
  • A new YouTube channel guide which you can swipe from the left edge of the screen;
  • New search tools that give suggestions while you type, and let you sort through videos or channels;
  • Users can now flip through related videos, comments and info while watching a video;
  • And you also share a video via Google+, Facebook, Twitter, email or text.
By Heather Kelly, CNN

Comments

  1. UnknownJanuary 10, 2014 at 8:42 PM

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