BMW launches Stitcher integration at SXSW

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BMW announced today at SXSW that it's teaming up with Stitcher to integrate the popular iPhone app's on-demand streaming functionality into vehicles equipped with the BMW Apps and Mini Connected technologies.

We ran into BMW's Robert Passaro in the halls of Austin's Convention Center and he was kind enough to give us an exclusive demo of Stitcher inside a lovely BMW 650i convertible ahead of today's launch.

Most the iPhone app's features are available using the vehicle's infotainment system, including the ability to search, provide feedback ("More Like This" and "Listeners Also Like"), and create / remove custom stations -- album art is even displayed in high-resolution alongside show information.

The prototype Stitcher app for the BMW Apps and the MINI Connected platforms will showcase the following unique capabilities:
  • Seamless integration and control of Stitcher's services through the vehicle's infotainment system, which enables easy searches for content, the ability to provide feedback ("More Like This" and "Listeners Also Like"), and fast forward and rewind control
  • The ability to create or remove custom stations on demand
  • High-resolution visual display featuring album art and convenient show/episode information, such as latest episodes, duration and whether the listener has already listened to the episode
Stitcher offers the following features:
  • Personalized playlists of listeners' favorite shows
  • Stitcher recommendation of other programs based on listening preferences towards the discovery of new shows and content
  • The broadest selection of podcasts and live radio on-demand
  • Stitcher SmartRadio enjoys a 4.5 star consumer rating and #1 ranking in the iTunes App Store's News category
"As promised, the BMW Group continues to deliver great, new services like Stitcher to our worldwide customers via the groundbreaking platforms of MINI Connected and BMW Apps," said Uwe Higgen, head of the international BMW AppCenter network, based in Munich, Germany. Development of the Stitcher app will commence via the BMW AppCenter Mountain View, California, which continuously scouts for new services in the Silicon Valley and the greater North American market.

When integration is complete, a simple update to the Stitcher iPhone app through the iTunes App Store will enable a host of Stitcher's unique entertainment features to be integrated seamlessly into the car, where they can be easily operated using the already familiar BMW iDrive and MINI Connected systems.

Comments

  1. ZyuMarch 13, 2012 at 9:35 AM

    That's actually pretty cool.

    ReplyDelete
  2. OmnislashMarch 13, 2012 at 10:57 AM

    Awesome. I love BMW's.

    ReplyDelete
  3. Major MackMarch 13, 2012 at 12:47 PM

    yeah. nice features

    ReplyDelete
  4. annoymouseMarch 13, 2012 at 5:22 PM

    Holy shit thats awesome!

    ReplyDelete
  5. DWeiMarch 13, 2012 at 5:39 PM

    I wonder how well it'll actually work...

    ReplyDelete
  6. Andy SantanaMarch 13, 2012 at 7:05 PM

    Bom dia!
    tenha uma ótima semana.
    beijos

    ReplyDelete
  7. CopyboyMarch 13, 2012 at 8:17 PM

    Love stitcher. Have it on my iPhone.

    ReplyDelete
  8. DEZMONDMarch 13, 2012 at 9:13 PM

    love it, love it!

    ReplyDelete
  9. UnknownMarch 13, 2012 at 9:55 PM

    what is this I don't even...

    ReplyDelete
  10. Pat HattMarch 13, 2012 at 10:13 PM

    That be nice to have, if it works like it's supposed to.

    ReplyDelete
  11. TeddiMarch 13, 2012 at 10:45 PM

    it sounds complicated.

    ReplyDelete
  12. ojayMarch 13, 2012 at 11:33 PM

    oh those germans..

    ReplyDelete
  13. AnonymousMarch 14, 2012 at 1:47 AM

    Love it!

    ReplyDelete
  14. duffboiMarch 14, 2012 at 5:49 AM

    Whew, I'd love to have a car with such functionality!

    ReplyDelete
  15. JimMarch 14, 2012 at 7:25 AM

    I don't know what Stitcher is, but thanks for the information!

    ReplyDelete
  16. GMarch 14, 2012 at 8:21 AM

    sounds interesting...I'd just never buy a BMW, Mercs all the way for me

    ReplyDelete
  17. AnonymousMarch 14, 2012 at 9:11 AM

    Sounds like a useful feature.

    ReplyDelete
  18. Gloria BakerMarch 14, 2012 at 11:09 AM

    Sounds amazing!

    ReplyDelete
  19. ShawMarch 14, 2012 at 2:24 PM

    thats pretty cool

    ReplyDelete
  20. DAILYESMarch 14, 2012 at 11:02 PM

    Wow! :(

    ReplyDelete
  21. AnonymousMarch 15, 2012 at 2:24 AM

    That sounds pretty neat! I am not generally a BMW fan but this is definitely an attention grabber :)

    ReplyDelete
  22. The Vacuum EnthusiastMarch 15, 2012 at 2:27 AM

    Nice! I love listening to podcasts in the car.

    ReplyDelete
  23. zabuzarMarch 15, 2012 at 2:52 AM

    niiiiice
    i wish i could afford a new car with good functions

    ReplyDelete

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